Logotype and Brand Design

Here's a collection of logotypes and corporate identities I have created over the last few years. They all were designed through a thorough process after an initial analysis of a brand and/or business strategy; brainstormed, sketched, refined and tested, all to be optimized in various media and so forth. But really, when it comes down to it, the process in itself isn't really the most interesting of things. The real value of a logotype for a brand is how well it visually translates core values and the tonality of the brand, and how it can push it toward its aspired position.