Impact mapping is a powerful way to map business impacts to solutions for users or solutions you want to run experiments on. As a part of a large product discovery initiative during 2020, I used it in conjunction with Lean UX and user research methods to better visualize ‘whom to build what for’.
In 2020 I led a product discovery initiative for an undisclosed financial audit enterprise (one of the Big Four). We aimed to explore and discover the user needs of document management within the Swedish branch.
This prototype was made for a real estate company to test a web form for membership termination, in order to collect and validate the correct information from the member requesting it.
A membership termination process demanded a lot of a support team’s time and attention. I was responsible for a User Research initiative to reveal the root cause, and create insights for the client to act on and find a solution for.